I had the opportunity to compete in the Fashion Scholarship Fund 2025 Case Study Challenge under the Merchandising discipline. This year, over 1,000 students were tasked with bridging emerging technology and fashion through an original case study. Only 160 were selected as scholars, each receiving a minimum of $10,000 and access to exclusive networking opportunities to help launch their careers in the industry. I dedicated countless hours into developing this conceptual merchandising strategy for Birkenstock in collaboration with Artec3D. My concept explored how 3D scanning technology could be used to create personalized insole experiences while promoting sustainability and improving customer engagement.