Aydie Abdulrahim
I’m a Fashion Merchandising student at Virginia Commonwealth University, with a focus on brand strategy, storytelling, and product development.
I enjoy working in the space where ideas become tangible. For me, fashion has always been about the communities we build and the stories we share through it. It’s how I connect with others and how I make sense of the world around me.
My work combines research, strategy, and creativity. I focus on how brands can connect meaningfully with people while staying relevant in a changing industry. I’ve studied international sourcing, marketing, and trend forecasting, which have helped me understand how ideas move from concept to execution.